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YouTube allows users to virtually try on makeup
Thrive Admin • December 28, 2020
Google announced YouTube will begin using augmented reality to allow users to virtually "try on" makeup as they watch videos.
The newest AR feature, which is called as AR Beauty Try-On, allows users to see how a shade of lipstick looks on them.
“YouTube has a big community of bloggers and audience, so definitely this will help companies increase their sales and engagement,” - Eleftheria Kouri, an AR analyst at tech advisory ABI Research.
In a statement YouTube said 30% of users chose to try the AR experience and spent an average of over 80 seconds trying on the lipstick.
Some Competition:
With this move, YouTube joins a crowded field of other online retailers that have been using AR to improve customer experiences.
- Books to riches online retailer, Amazon, already announced they are partnering with L’Oréal to allow shoppers to virtually try on makeup via their smart phones.
- In November, Ulta Beauty acquired two AR startups QM Scientific and GlamST.
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