On Instagram, Live videos are given #1 priority in people’s feeds. So if you’re looking for a way to get noticed in spite of Instagram’s recent drop in organic reach, look no further. It is a really important channel for reaching your audience in an exciting and interactive way.

Not sure of how to use Instagram Live? Watch a tutorial to get started

Try one of IG Live Ideas:

1. Reveal New Products: Build up the anticipation on Instagram and then broadcasting the reveal in real-time using Instagram Live. 

2. Go Behind-the-Scenes: Allow viewers to feel like they're actually there with you. Go behind the scenes to show how the sausage is made, give insights on your kitchen, conference preparations, or product warehouse tour.

3. Host with a Featured Guest: Reach out to influencers and/or vertical brands that would be interested in doing an Instagram Live takeover. 

4. Q&A Session with an Expert: Using Instagram Live to answer questions is an awesome tactic for directly engaging with your followers. It shows that you care about what they have to say and that you’re approachable. 

5. Ask for feedback: Just launched a new product? Get instant feedback using Instagram Live to ask your followers what their thoughts are.

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Information provided and adopted by Jumper Media.